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  Abstract 0338
  Clarke, Donald (1995), The rise and fall of popular music. London: Viking, 1995.
  Disguised as an historical overview, Clarke offers a massive (620 pages) and vehement attack on the allegedly white perversion of black popular music, which — according to the author — is now dying a "heath death," because only the pumping up of volume and tempo still can compensate for the loss of original creativity. Pop-rock music has become a formula. And, it's all the fault of the Beatles. Summarizing his views Clarke (499), writes: "As the Beatles grew up, then broke up, the music business was handed a formula on a plate, and used it to rope in each new generation of pre-teen children, while slightly older teenagers were only too happy to become recording artists. Acts which did not exist had hits like "Yummy Yummy Yummy I'v e Got Love in my Tummy," vehicles for hack songwriters; as the customers grew older, they were herded into the corral by pop-rock groups who wrote their own material and were more pretentious, but still just looking for a piece of the action, each hoping they did not sound too much like all the others."
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